Viral Video article in Mediapost

I've been trying to keep this blog from devolving into a series of links to news articles and other blog posts. without additional commentary. However, I felt this Mediapost article was too good to pass up. It features a study by Feed Company ("Viral Video Marketing Survey: The Agency Perspective") and provides useful views on measuring success.

Sports and Digital Video

In the latest MediaPost Video Insider, Joe Tartaglia does an excellent job recapping the advantages of (1) sports for online video and (2) the trend of more streaming sports programming availability, which is coming with the NHL and we saw both with the NCAA basketball tournament and the Olympics.

1. Ease of aligning a brand with a target audience
2. Natural breaks in sports make for more natural outlets for advertising
3. Increased reach for people at work
4. Increased frequency across multiple platforms (simultaneous TV watching and Web browsing)
5. Increased engagement across multiple touchpoints (especially with gamecasts, fantasy sports updates)