Video Analytics
The introduction of YouTube Insight gives content creators some nice options for tracking distribution of video assets around the Internet. In addition, this arms viral video marketers with data tracking to show evidence of impact.
Before YouTube Insight, there was also TubeMogul and VidMetrix (part of Visible Measures). These services appear to crawl for publicly available information on video views each day in order to track video view counts. Hence, they are able to provide video views and comments on a daily basis.
When videos are transcoded through their services, TubeMogul and VidMetrix would be able to attain more detailed information and provide geographic and demographic detail. (However, in this video, TubeMogul states that demography is inferred from IP address, so data quality is highly questionable.) In order to entice content owners to upload through them, the sites offer a single upload service in order to distribute across multiple sites, including YouTube, MySpace, Y! Video, Google Video, Metacafe, Revver, and Veoh, among others.
Two other companies in the video analytics space are Streametrics.tv and divinityMetrics. I will have to spend more time reviewing their services before posting.
Before YouTube Insight, there was also TubeMogul and VidMetrix (part of Visible Measures). These services appear to crawl for publicly available information on video views each day in order to track video view counts. Hence, they are able to provide video views and comments on a daily basis.
When videos are transcoded through their services, TubeMogul and VidMetrix would be able to attain more detailed information and provide geographic and demographic detail. (However, in this video, TubeMogul states that demography is inferred from IP address, so data quality is highly questionable.) In order to entice content owners to upload through them, the sites offer a single upload service in order to distribute across multiple sites, including YouTube, MySpace, Y! Video, Google Video, Metacafe, Revver, and Veoh, among others.
Two other companies in the video analytics space are Streametrics.tv and divinityMetrics. I will have to spend more time reviewing their services before posting.
Labels: analytics, measurement
posted by Jarvis at
2:47 PM
1 Comments:
The new analytics feature is built into "Tube Toolbox" which is software that helps you promote your YouTube Channel, increase video views and get famous! Free to download at http://www.TubeToolbox.com . Check it out! :)
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